Educator, coach, mentor and seven-times Australian Hairdresser of the Year Finalist, Craig Smith, is one of the Australian hairdressing industry’s most popular names. Unassuming and gracious to the core, he is a calm yet confident craftsman with an effortlessly effective approach to communication, a skill which he has passed onto his colleagues in abundance.
Craig is regularly engaged by manufacturers and industry partners to provide skills-based, trend-led and creative training workshops across multiple brands. From co-developing bi-annual trend collections and brand imagery in Europe’s fashion capital Milan, to leading multiple seminars on behalf of L’Oréal Professionnel and Shu Uemura, Craig’s expertise continues to be in demand across Australia and across the world. Most recently Craig has lent his considerable skill-set to the Australian FAME Team as a mentor for the second year running, thanks to his affinity and connection with young people who find his workshops inspirational, educational and above all, a whole lot of fun.
While leaning towards high fashion to inspire his image creation, Smith has also been called upon for collaborations via the dynamic Felix and Slink Group for projects that include the launch of Sheppard onto the national pop scene and the Young and Emerging Designers Pool Party.
As Owner and Creative Director of the highly reputable and multi-award winning Fruition salon just 3km north of the Brisbane CBD, Craig seamlessly transitions from international stages that have included London’s super-club Ministry of Sound, to his highly acclaimed salon floor, demonstrating a perfect equilibrium of creative and commercial prowess.
This finely honed combination of creativity and business acumen also saw Craig successfully launch a new salon brand at the beginning of the year – HELMET Hair Co. Situated on Sandgate Road in the fresh and eclectic Brisbane suburb of Nundah, Helmet is quite the departure from the renowned Fruition brand. Gone are the sleek lines and minimalist finishes, here the emphasis is on the dichotomies of motorcycle chic and industrial glamour.
Born and bred in Toowoomba, Craig is passionate about sharing his global knowledge and experience with salons all over Australia, both in big cities and in small country towns.