Founding Partner and Director of Percy & Reed, one of London’s coolest salons, Adam Reed is one of Britain’s foremost hairdressers.
Adam’s work has taken him all over the world, working with some of the world’s fashion and beauty icons. It’s not all about name-dropping, but Diane Kruger, Sophie Dahl, Patsy Kensit, Rachel Stevens, Mel C, the Sugerbabes and a few VIP beauty editors from Glamour, Elle and Grazia are clients – and when they’ve got a hair feature coming up, he’s the one they call. As well as specialising in cutting and styling super luxe hair, Adam is also a colourist, creating beautiful feminine hair which has won him a devout celebrity following.
Adam takes his energy and inspiration from the fast-paced, buzzing atmosphere of fashion shows and photo-shoots. He is a walking, talking text book of fashion history and uses his knowledge to develop modern takes on classic styles. But he also uses his twenty years of top salon experience to help others, working hard to train the next generation of stylists from around the world.
He loves a good book. He loves it even more if he happens to be reading it on a deserted beach in Thailand. When he’s not creating in the studio, he can often be found creating in the kitchen, mixing one part sensational food with two parts scissor-sharp wit to make an entertaining evening for friends.
Want to know a little secret? Now, we are not saying Adam is a shoe obsessive, but his collection would make even Imelda Marcos swoon. Even his dogs, Coco and Laika, lose track of how many pairs there are!
Best for: super luxe cuts and colour. As Sophie Dahl recently quoted “Adam will give you effortless, gorgeous hair that looks like you were born that way”.